I met Molly, the creator of inpour at my art studio in Woolwich. She designs and hand crafts cheeky love themed jewellery. I worked with her to identify a branding approach for her jewellery business, that would build on her existing brand and enable her to move into the 30+ market. I developed a logo, colour palette and packaging accessories to express a contemporary 70s feel for her timeless, playful and modern pieces. To represent craft I created a wireframe chain link motif that formed the logo and could be applied as a pattern or at scale across any of her touch points.

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