![](https://cdn.myportfolio.com/4c3be7ce-7de0-4160-984b-dd1c52eda99d/557e84cf-270b-40bc-a857-68ea68e7b660_rw_1200.png?h=9884de8113b2b2f495bb146525e4c852)
The challenge
Re-designing a pitch deck to improve clarity of message and appeal to a social media client.
![](https://cdn.myportfolio.com/4c3be7ce-7de0-4160-984b-dd1c52eda99d/e877aa54-8077-41a2-9efd-6ca65264bfa5_rw_1920.jpg?h=d7479e6f213c63e05096d9b27ad710c9)
Professional playfulism
I created a test slide with two style options for the client to choose. They chose one that was clear and professional with playful styling. I chose green and orange pops of colour against a neutral grey background. I drew simple graphics that worked with the content on each slide, and paired a round friendly sans serif font with a simple clear sans serif font for the header and body text.
![](https://cdn.myportfolio.com/4c3be7ce-7de0-4160-984b-dd1c52eda99d/0d050f13-0729-489f-bb83-cd3eab1450dd_rw_1920.jpg?h=f582a28d17bd0af733c6798981d67dc1)
![](https://cdn.myportfolio.com/4c3be7ce-7de0-4160-984b-dd1c52eda99d/0e13ce88-e349-4ed5-92e7-b5a2f3db6683_rw_1920.jpg?h=4a5d6dfa275487feb9f1d9d9934326c4)
![](https://cdn.myportfolio.com/4c3be7ce-7de0-4160-984b-dd1c52eda99d/4bc6ba91-c4e7-4fc3-b84a-2f64b2898412_rw_1920.png?h=0da253231ad064875dd6668dd5154385)
![](https://cdn.myportfolio.com/4c3be7ce-7de0-4160-984b-dd1c52eda99d/ea050033-c1d7-4888-b9fd-31c577b06492_rw_1920.png?h=95e44330c4605dcef31d835e2454c7a3)
![](https://cdn.myportfolio.com/4c3be7ce-7de0-4160-984b-dd1c52eda99d/640b4ae7-ab54-40d9-9569-97a34d1492bb_rw_1920.png?h=5b11e5ee4766e28aebae370bfa135b59)