72 Hakone Sculpture Park is located in the mountainous town of Hakone, just one hour from Tokyo. The sculpture park needed a new identity that represented its reverence for the changing seasons, framed by art and nature.
This new identity is inspired by the ancient Japanese calendar that has 72 micro-seasons. The logo is inspired by minimal sculpture, juxtaposed with softer Japanese brush painted images. The colour scheme and chosen textures reflect those found in the natural environment.