The challenge
I wrote this brief based on my own experience working at a domestic abuse charity. I felt there was not enough representation of the domestic abuse survivor as a strong person functioning under extreme circumstances. Therefore I challenged myself to develop a campaign that would enable a victim to feel empowered to seek help and allow others to gain an insight into how it might feel to be in an abusive relationship.
We see you
I researched the emotions that victims reported experiencing in their abusive relationships, and wrote poems in response. I painted watercolour images to express the feelings in the poems and turned these into posters and murals. It is often very dangerous for a victim to seek help so I also designed the campaign so that the message could be spotted as victims travelled through the city on their daily errands, as murals on street walls and posters on buses.
