The challenge
I wrote this brief based on my own experience working at a domestic abuse charity. I felt there was not enough representation of the domestic abuse survivor as a strong person functioning under extreme circumstances. Therefore I challenged myself to develop a campaign that would enable a victim to feel empowered to seek help and allow others to gain an insight into how it might feel to be in an abusive relationship.
We see you
I researched the emotions that victims reported experiencing in their abusive relationships, and wrote poems in response. I painted watercolour images to express the feelings in the poems and turned these into posters and murals. It is often very dangerous for a victim to seek help so I also designed the campaign so that the message could be spotted as victims travelled through the city on their daily errands, as murals on street walls and posters on buses.
Back to Top