The challenge
Developing a tea brand for British naturists can be quite exposing. I was tasked to create a packaging design that normalised nudity and spoke to this unique way of life.
More than just skin deep
I developed a visual identity around the concept that naturism gives a person joy in their body. I hand drew dancing figures inspired by Matisse, and hand drew the type lock up to give a natural feel. I developed a tone of voice with lots of puns, including the name “Nooditea”, to express British tongue-in-cheek humour.
